3 Things You Must Not Do If You Want Best Landing Pages

Published: 11th April 2011
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Essential in almost any internet marketing strategy are good landing pages. You just don’t how your landing page can make huge difference especially in generating traffic to your site, and of course bringing heavy bucks in your pockets. Most internet marketers are just not aware of the errors in creating their best landing pages.

If you want a winning page that will attract readers, then you need to be cautious of these three common mistakes of many business owners and internet marketers. Here are the three deadly errors your best landing page should not have:

1. The Missing Action Point

You can easily get the readers if the action points are placed strategically within their plain view. Place your action point somewhere within the top or below the fold. Your landing page should appear well structured such that the reader will see clearly what action you expect from them.

Avoid placing your action point such as the order button, fill up form or request for newsletter, at the outskirts of the window. Ideally, action points should be found at the top of the fold and another at the bottom of the landing page. Open the page with a suggestive action and sum it all up in a slightly commanding way. This is an essential criterion for all good landing pages.


2. Straying Away From Your Ad

Common error among internet marketers is poor coherence in ad and landing page information. If a user clicks on a banner, ppc, hyperlink or text, they intend to land at a relevant content. In the first place, your ad caught their attention because they are looking for a solution to their problem. This only means that the ads must reflect what you have said in your ads. Good landing pages focus only on one thread of ideas and concepts. If you maintain this structure all throughout your internet marketing strategy, you’re on your way to a great biz.

3. Overly Visual

Although visuals and graphics are excellent ways of sending out your ideas, this works like a double-sided blade in internet marketing. Rarely, can you see good landing pages that are covered with overly colourful visuals and graphic contents. Readers can easily be confused if your landing page is filled with many images.

The rule of the thumb in using graphics: only post what they want posted. Depending on the purpose of your landing page, you can add a graphic content as a hero shot. Lead generators, for example, need to be simple enough to attract more readers and get them to contact your or leave their contact details. Take note that readers have so many other options despite your webpage. Make sure that your landing page doesn’t drive away your prospects. Images are just not meant to help you on this.


These three mistakes are often lethal for any internet marketer. If you want to get the most out of the million internet users, make sure that you have best landing pages. Landing pages are worth millions!

Are you interested in learning more about how to create best landing Pages? Click here: best landing pages to churn your millions.

Valentin Dem is a passionate internet marketer who has created hundreds of articles in print, 12 published e-books online and 3 revolutionary lead generation software applications.

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