A squeeze page is a very short sales page that simply acts to interest the customer enough to enter his contact information. Once you have the contact information, you can send more information about your product to the subscribers. However an effective squeeze page is required to attract subscribers.
These are some simple techniques to attract subscribers:
1. Create a simple offer
Sometimes attracting subscribers can seem as challenging as finding a pool of water in the desert. An offer made to the subscriber need not always be very elaborate. A simple offer that serves the customer seems attractive enough to him. Whenever anything is offered to a customer without anything in return he is enticed to become a subscriber because the offer was beyond his expectation. The offer is made in exchange for name and email addresses of subscribers. Rub in the benefits of the offer encouraging your prospective visitor to download the free offer.
2. Use a lead capture page
A lead capture page gives visitors an opportunity to subscribe to your site. A lead capture page makes it easy to generate a mailing list. People visit your site when they are relatively interested in what you have to offer. A lead capture page is thus designed to tease someone only showing some important facts leaving the reader wanting to find out more. To build a good capture page it is very important to have a relevant and attractive headline. Informative content in bullet form is also essential. The lead capture page should be kept as simple as possible without any clutter and easy to understand terminologies. The best performing lead pages are the ones that are short and get right to the point with adequate emphasis on everything on the page that is free.
3. Add a couple of opt-in boxes
The whole point of the squeeze page is to get information from your visitors so an opt-in form is absolutely necessary. Visitors will want to read your squeeze page and take the next step of opt-in so the opt in form should appear on the right hand side of the page. Split test the opt-in form button to see which one has a higher opt-in rate. Setting up your own squeeze pages is not particularly difficult, and using squeeze page templates can help you do it more quickly and efficiently. Some will even allow you to customize certain elements so that your squeeze pages stand out from the crowd.
4. Do not sell but serve
The product should be served to the people not sold. The more people are served the more will they give business. So, plenty of free and valuable information should be given to the subscribers. That will make them and trust in you and buy your product.
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Valentin Dem is a passionate internet marketer who has created hundreds of articles in print, 12 published e-books online and 3 revolutionary lead generation software applications.
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