Understand the Pros and Cons of Squeeze Landing Pages

Published: 09th May 2011
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Squeeze landing pages are the most effective way of building a mailing list online that can be used for future reference. For every type of marketing department, the mailing list is of prime importance.

Marketers must devote a lot of time, effort and energy to build a reliable list of subscribers. There is no doubt that building a squeeze landing page is much easier than telemarketing, list rentals, co-registration agreements and Business Reply Cards (BRC), but you should still explore the pros and cons of Squeeze Landing Pages before taking this big decision.

To start with, you will need a more than basic idea about squeeze pages. These are single web pages that target information about viewers who visit the site. These pages are eye catching, with minimal or no hyperlinks at all, but can lead the viewer to another site. The site normally makes use of good content, a very catchy headline and a list of benefits for those who comply with the terms; i.e. by filling in the option box with their information. Extensive use of color psychology, attractive sales lines and strategic layouts ensure that viewers will want to leave their details.

It is, no doubt, a cheap, fast way of acquiring essential information, but is not foolproof. First and foremost, there is no guarantee that viewers visiting your page will leave their details.

If your content or benefits are not interesting enough, no one is ever going to make use of your option box. Squeeze pages in no way guarantee that your traffic will increase and that sales of your products will rise. Moreover, it is likely that you will end up with the web addresses and contact details of people who are not interested in collaborating with you in the future. They are giving what you are asking for only because they are getting something in return, be it that eBook or video that you have offered as an incentive.

There is no way of knowing whether a squeeze landing page is going to work or not. However, if your page is attractive both in content and presentation, then it will strike a chord with viewers, your squeeze page will be a success, and you will never regret the decision to get it done. With a proper mailing list you can look forward to a good relationship with your subscribers, therefore opening up channels of communication that you can use to increase loyalty. With time you can use these links to promote other products as well.

To receive more information about squeeze landing pages, click here: Squeeze Landing Pages

Dirk Henningsen is a passionate internet marketer who has created hundreds of articles in print, 3 published e-books online and 4 revolutionary lead generation software applications.

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