As you’re probably aware, a squeeze page is the landing page of a site that is specifically designed to capture the attention and e-mail addresses of visitors in exchange in order to periodically send them e-mail marketing messages, products and services updates and information.
At its best, a squeeze page can be a powerful marketing tool that can help build a list of interested customers not just quickly but economically too. At its worst, it can keep the crowds away from your site and lower your market position. But if you’re looking to reap the benefits of a killer squeeze page, here’s how to do it:
Create and offer a free report: Visitors to your site are people in search of specific information. If you can offer them what they are looking for, they will gladly share their subscription details with you for the product and services information you can give them for free.
For you, this means building a list of potential customers and for them it means staying well-informed on their pet subjects. Since this is important to you and them, create a free report or an e-mail course well which is both meaningful and useful to them.
Write a catchy headline: This headline should draw in the casual surfer to your site and entice them to fill up your opt-in form with their e-mail addresses. By doing so, they allow you to send them products and services information that you deal in. Your headline will deliver the benefit for them in becoming your customers.
Now that your headline’s done, write a few major bullet points relating to the benefits your prospective clients will reap by having this information from you. From your report, identify the most important benefits and build a list comprising these benefits to the customer.
Add your opt-in form: With the help of your auto responder service, you will have a form builder that will help build some HTML code that you can paste on to your site. This will have three fields—a name field, an e-mail address field and a Submit button.
It will also allow you mark the page your visitors will be taken to once they fulfill the subscription formalities. Use this page to remind them to check their e-mail for a confirmation message from you and to then click the link that confirms their subscription.
A privacy statement: Below your opt-in form, it’s safe and necessary to add a privacy statement. By doing this, you assure your potential customers that you will not part with their personal details, and that they are free to unsubscribe whenever they wish. If they are sure they won’t be spammed, they will subscribe to your list.
Would you like to see some templates of killer squeeze pages? Click here
squeeze page to churn your millions.
Valentin Dem is a passionate internet marketer who has created hundreds of articles in print, 12 published e-books online and 3 revolutionary lead generation software applications.
Loading...